9 American clothing brands to shop right now


You might think American clothing brands are already on your radar, but there are plenty of lesser-known brands worthy of your attention.

While we love British clothing brands, there’s no denying that our friends across the pond have an eclectic mix of styles and influences that aren’t easy to emulate. And a look at American clothing brands proves just how varied the options really are. You’ll probably recognize denim legends Levi’s and sports giant Nike as hailing from the United States. And as one of the major fashion hubs, many big names are also featured at New York Fashion Week, such as Tommy Hilfiger and Ralph Lauren, to name just two. But American clothing brands offer much more than denim, sneakers and polo shirts.

Unlike the chic appeal of French clothing brands, the glamor of Italian clothing brands, and the minimal and maximum aesthetics of Scandinavian clothing brands, these American fashion brands each have their own unique identity. Whether you’re looking for quality basics to add to your capsule wardrobe, bohemian dresses for summer vacation, or statement pieces for special occasions, American clothing brands truly offer something for everyone.

The best American clothing brands to browse

The best American clothing brands chosen by our fashion editors

Whether you’re shopping for an outfit for a big event or looking to stock up on basics, here are some of the best American clothing brands that ship to the US and UK.

1. Good American

Models of different sizes wear Good American products

(Image credit: Good American)

If you’re looking for a confidence boost, look no further than Good American. Founded in 2016 by Emma Grede and reality TV royalty Khloe Kardashian, body acceptance is at the heart of this label. Offering a brilliant size range from 00 to 32 which means they have some of the best jeans for curvy women, he even launched a mid size 15 after noticing the majority of the feedback he got was sizes 14 and 16. Awesome! Each item is photographed on different sized models so you can get a good idea of ​​how it looks on different body types as well. If you really want to keep up with the Kardashians, it’s worth updating your best jeans. Denim is at the heart of Good American, so whether you’re looking for slim, straight or wide legs, there’s a pair for you. Without forgetting the timeless tops and tight dresses that will accentuate your silhouette. It’s one of the best American fashion brands we’ve seen, so bookmark it now.

The fashion editor’s favourites…




2. Reform

Models wear clothes by American fashion brand Reformation

(Image credit: Reform)

Cool, feminine and edgy, Reformation is our go-to sustainable clothing brand that also feels sexy. Originally a vintage store in Los Angeles, the brand has grown and now focuses on its own designs, made with love and affection. If you’re looking for a dress to die for, Reformation gets our vote. Its sleek styling often comes with subtle slits, quirky necklines, or multiple colors, and everything is made from low-impact materials, unused fabrics, or repurposed garments. The best piece? It starts small to keep production more exclusive and only makes more if there’s demand, meaning you’re less likely to have that cringe-worthy moment to see someone in the same outfit you. Its bridal and bridesmaids section is particularly impressive, and it also offers extended sizes.

The fashion editor’s favourites…




3. Anthropology

Models wear clothes by American clothing brand Anthropologie

(Image credit: Anthropology)

If you consider yourself to have a more bohemian approach to life, then it’s worth browsing through the treasure trove that is Anthropologie. Since its launch in Pennsylvania in the early 90s, it has expanded to over 200 stores across North America and Europe and inhabits a lifestyle for the creative woman looking for a little adventure. . In addition to selling its own designer clothes, there are pieces from other brands that share the same free-spirited ethos so you can expand your fashion credentials as well. Plus, the homeware section is gorgeous if you’re looking to match your wardrobe to your kitchen. Think contrasting prints, crocheted separates and floaty maxi dresses that are especially worth looking into during the summer months.

The fashion editor’s favourites…




4. Everlane

Models wear clothes from American clothing brand Everlane

(Image credit: Everlane)

This ethical brand will be the centerpieces of your wardrobe. The San Francisco-based label has transparency at its heart, revealing the estimated cost it takes to make each item on its site so you can see the markups. It has a minimal, fuss-free aesthetic so you can fit its quality basics into your capsule wardrobe. Whether square t-shirts, the best cashmere sweaters, or tailored pants, you can rest assured that these pieces are made to last. While there’s something for every occasion, it’s especially useful for workwear and everyday separates, as well as great accessories.

The fashion editor’s favourites…




5. J.Crew

Models wear J.Crew clothes

(Image credit: J.Crew)

When we think of American clothing brands, we often think of that preppy college vibe seen in movies. If you’re drawn to collared shirts layered under v-neck sweaters, varsity logo tops or blazers, then J.Crew should be added to your shopping list. With a penchant for color, these stores are a breath of fresh air. You can even search for key articles online via the print you are looking for. Our advice, get your stripes right here, because J.Crew really knows how to do a classic pattern. Loved by stars like Gwyneth Paltrow and Michelle Obama, you can buy A-list pieces without a celebrity budget.

The fashion editor’s favourites…




6. Girlfriend Collective

Models wear sportswear from Girlfriend Collective

(Image credit: Girlfriend Collective)

Less of a trend and more of a movement, Girlfriend Collective is changing the way activewear is made and marketed. Not only does he have one of the most sustainable approaches to making his clothes, he says he uses 25 recycled plastic bottles to make every pair of leggings and 11 for every sports bra. Plus, it’s one of the most inclusive American fashion brands we’ve seen. Shaped by a range of sizes and ages, it also features body hair, stretch marks and skin blemishes. Because every body is beautiful and deserves good quality gym equipment and loungewear. Period.

The fashion editor’s favourites…




7. Banana Republic

The models are wearing clothes from the American clothing brand Banana Republic

(Image credit: Banana Republic)

You’ve probably heard of American fashion brand Gap, but did you know that the company also owns Banana Republic? If a utilitarian style is more your thing, then it’s worth a look. Originally launched to sell “safari style” in the late 70s, it didn’t stray too far from the genre. Expect an understated color palette of khakis, beiges, and tans that fit easily into any closet. With a little animal print for good measure, because it’s impossible not to be drawn to leopard spots, Banana Republic is expert in adult adventure. Mix smart jackets with loose pants or silk scarves with shirts for safari chic 22.

The fashion editor’s favourites…




8. Kate Spade in New York

Models wear styles from American clothing brand Kate Spade

(Image credit: Kate Spade New York)

If it’s good enough for royalty, it’s good enough for us, and Kate Spade is Duchess-approved. Kate Middleleton’s dresses have topped best-dressed lists for years and although she’s worn American clothing brands on several occasions, this brand is one of her favorites. Founded by couple Kate and Andy Spade, it first sold brightly colored bags before expanding into clothing and accessories. It’s fun and feminine, often adorned with quirky slogans and designs. From classic florals to cheeky lips, this is a brand that embraces all things feminine. While founder Kate sadly took her own life in 2018, her vision, playfulness and creativity lives on.

The fashion editor’s favourites…




9. Rag & Bone

Models wear clothes from Rag & Bone

(Image credit: Rag & Bone)

Sitting at the pinnacle of American fashion brands, Rag & Bone has all the elements that make up an urban New York brand. Baggy t-shirts and ripped jeans are the mainstays of the brand, with many products still being made in factories in the United States. British-born Marcus Wainwright is at the helm and it’s clear there’s a British influence as the label mixes heavily cut pieces with an understated twist. A shout must also go to its quality leather parts. They cost more but will last for years, especially since leather looks better when aged a bit. The American-made clothes at Rag & Bone are loved by the likes of Jennifer Aniston and Katie Holmes, so it’s worth investing in casual looks to show you the streets of New York.

The fashion editor’s favourites…



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