TWIGGY Forrest’s Harvest Road beef supply chain in Western Australia has strengthened its senior management ranks, with key appointments in livestock operations and beef marketing and sales.
The appointments come as the company, part of Mr. Forrest’s Tatterang Group (formerly Minderoo Group), is targeting a new phase of growth in national and international markets for its sustainable premium Australian beef.
As the Harvest Road Operations Manager for Pastoral, Basic Training and Feeding Facilities, the Queensland Cattle Industry Operations Manager is well known, Ben Dwyer.
The former executive of Coca Cola and Suntory, who also joined the company as commercial director, encompassing beef sales and marketing, Mark Wiedermann.
Both were named to Harvest Road Group’s extended leadership team as the diverse agri-food company capitalizes on the growing global demand for sustainable, high-quality food, including the growing global demand for protein.
Mr. Dwyer joins Harvest Road from the Queensland Australian Country Choice Integrated Red Meat Supply Chain, where he served as Managing Director and COO of Australian Cattle & Beef Holdings, a joint breeding venture of cattle with ACC, which manages some 80,000 cattle.
Mr. Dwyer has extensive experience in the beef and pastoral industry, having spent several years working for the Green family managing Balmoral stations in the East Kimberley and Pilbara areas of Washington State, where he developed a thorough understanding of the potential of the state’s livestock and beef supply chain.
Mr. Wiedermann has been appointed to the newly created role of Commercial Director encompassing the group’s growing business and marketing operations generated by the Harvey Beef export processing plant.
He has 20 years of leadership experience in the beverage industry, including a decade with Coca-Cola Amatil and The Coca-Cola Company in sales, marketing and strategy within the beverage giant’s domestic and global operations. . He also has eight years of leadership experience with Suntory Group in marketing, sales and innovation roles in Australia and New Zealand.
CEO of Tattarang Andrew Hagger and Chief Investment Officer John Hartman welcomed the appointments, saying the continued investment in industry leaders, innovative technologies and agricultural practices in Harvest Road operations has created integrated supply chain capabilities of world-class and a growing export network in more than 40 overseas markets.
âWe welcome Mark and Ben to our Harvest Road and Tattarang families. Together they bring decades of experience from Australia’s agriculture, livestock and consumer goods industries and share our vision to continue to further anchor Harvest Road at the heart of Australia’s growing international food reputation. Mr. Hagger said.
Harvest Road’s extended management team would help accelerate the group’s growth as a market leader and a sustainable producer that “champions Australian refined foods to the world and creates points of difference through innovation, sustainability and a relentless focus on animal welfare, âHartman said in a statement.
Mr Dwyer said he was delighted to be back in WA to work for Harvest Road in the company’s pastoral, training and feeding operations and was looking forward to crossing the state to meet the team. of Harvest Road and the entire state beef industry.
âWith a strong emphasis on animal welfare and sustainability, Harvest Road’s values ââalign closely with mine and will be central to my concerns in my role,â he said.
Mark Wiedermann said Harvest Road Group has an exciting opportunity to continue to grow its international market share and to deepen and broaden WA’s reputation as a global leader in sustainable and ethical food production.
Diversified harvest route
Harvest Road is already one of Australia’s largest and most diverse agribusiness companies. The Group’s beef division, which includes the Harvey Beef brand, is the state’s largest beef processor and has a state-of-the-art processing plant in Harvey.
The company has developed a domestic brand of beef called Ernest Green & Sons, producing a line of premium cuts and value-added items.
Harvest Road is also developing a large-scale, intensive 7,000 ha seeding and feeding facility near Koojan in the state’s Midwestern Wheatbelt. Announced in 2018, the first phase will accommodate 20,000 cattle, with a view to supplying 70,000 âgrain-finishedâ cattle each year to the Harvest Road processing plant in Harvey. The facility is not a conventional feedlot, but rather uses grain-based self-feeders located in larger, grassy pens.
Head of the Harvest Route Twig forest has taken a strong stand on animal welfare at Harvest Road / Harvey cattle operations, recently garnering widespread attention after running full-page advertisements in the national press criticizing animal welfare standards applied in processing Australian meat.
He oversaw the implementation of a series of measures called “No Pain, No Fear” at the company’s Harvey Beef processing plant, designed to “eliminate pre-slaughter stress in cattle at during the last 50 meters of their life â. Click here to see the previous story.
Harvest Road operates five large grazing properties in the Kimberley and Pilbara regions of WA, totaling 1.3 million hectares.
In September 2020, Harvest Road announced a joint research initiative with Meat & Livestock Australia and WA’s Department of Primary Industries to map carbon emissions across its supply chain to identify reduction opportunities. emissions, with the vision to become carbon neutral by 2030.
In August last year, Harvest Road launched its new aquaculture brand – Leeuwin Coast – which includes cupped oysters, Akoya and mussels produced at several sites along the coast of Western Australia. Planning is currently underway to build a new aquaculture base in Albany which would become one of the largest such facilities in the country.